Archive

Archive for October, 2012

How to do a successful rebrand – with examples

http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_1_positioning# Elements of a Successful Brand 1: Positioning All successful brands have something fundamental, an idea or principle: this is its positioning Successful positioning needs to make a brand stand out from its competitors so it will attract people’s attention and give the company an advantage. To stand out a brand must do these things: be […]

Brand Research

  http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/ Brand = promise Brand = specific combination of logo, words, type font, design, colors, personality, price, service, etc. & Attributes. Buying a certain brand says something about the person who buys it. If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want […]

Blockbuster brand research

 http://www.guardian.co.uk/film/filmblog/2010/feb/25/blockbusters-independent-retailers-dvd Independent rental outlets say they are suffering because Blockbuster has secured paid-for exclusives with virtually all of the major film studios, allowing it to stock the lion’s share of new releases two weeks ahead of other outlets. they have strong bargaining power with the studios and a long historic relationship.   http://www.guardian.co.uk/money/2012/feb/10/lovefolm-netflix-video-streaming?INTCMP=SRCH A view […]

Most Recent Post

Feltron annual reports…

Nicholas Felton thinks a lot about data, charts and daily routines and below are some examples of this in some of his ‘Personal Annual Reports’. Using data from all sorts of things he has done in that year he creates graphs, maps and statistics. I want to ‘expose’ my life through a publication and this […]

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