Feltron annual reports…

Nicholas Felton thinks a lot about data, charts and daily routines and below are some examples of this in some of his ‘Personal Annual Reports’. Using data from all sorts of things he has done in that year he creates graphs, maps and statistics.

I want to ‘expose’ my life through a publication and this is a great example of the sort of thing I want to achieve, but with my own style to represent me, rather than being a bit cold, helping to get a feeling of who I am…

The sort of things Nicholas Felton lists in his reports were personal to his life and some were facts that related to everyone. Some were subjective feelings towards things and others were objective truths about his life…

Some of these give a glimpse into what sort of person Nicholas is like music, others like where he travelled don’t so much…

Topics included (more detail in back up work):

  • Work
  • Travel
  • Music
  • Photos
  • Books
  • Food and drink
  • Films / TV
  • Places
  • Shopping
  • Miscellany



feltron 2006 feltron 2006 b feltron 2006 c feltron 2006 d



feltron 2008



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feltron 2010


From: http://feltron.com




‘If you were to know your friends based upon the facts they reported alone, then you’d assume they ate nothing but Michelin-level dining, witnessed nothing but beautiful sunsets, and heard nothing but amusing one-liners on the train.

The latest Feltron Report, along with Reporter, make for a particularly fascinating counterpoint to the self-reported social media experience.’

– This article made me think how we select and expose what we WANT people to see, showing a picture that’s not necessarily who we are. Do your friends really know you? Do my friends really know me? Some things they will know but others they don’t. Felton exposes who he is even the mundane…

From: http://www.fastcodesign.com/1672108/nicholas-felton-unveils-his-latest-annual-report


‘Nicholas Felton spends much of his time thinking about data, charts, and our daily routines.

Felton: ‘There’s a universe of personal data around us. The thing I’m trying to do with my work is connect people with the footprints or data they create. I’m hoping, in some way, to liberate this data…” ‘

– Daily routines may seem boring but collecting the data and showing it helps us understand ourselves and who we are better… Liberating the real him. with facts.

From: http://thegreatdiscontent.com/nicholas-felton


He catalogued and collected information of the mundane moments of his life, from what was first curiosity.

it also him discover and monitor negatives in his life… (spend too much time on, think too highly of. Realise when you expose good and bads) What falls short of goals.

He said: ‘People became self-reflexive, wanting to track food they’ve eaten, travel locations…’etc

Mr. Felton says that all the data he collects seems mundane to some people, but might become the norm in the future.

– He encourages other to view their own lives realistically not just what we want people to see. What we show online isn’t real representation but this is… using introspection

From: http://bits.blogs.nytimes.com/2010/02/09/an-annual-report-on-one-mans-life/?_php=true&_type=blogs&_r=0


He used self expression to beautifully present information about himself each year.

From: http://99percentinvisible.org/episode/episode-31-the-feltron-annual-report/


‘Feltron personal annual report’ 2005 – himself

Summarised year in document that appeared online

Intended for friends and family to get idea of where travelled, what listened to, eaten…

From: https://poptech.org/popcasts/nicholas_felton_tracing_our_lives


On Facebook you have lot of control over how you present yourself and how you are perceived…. (I don’t want to do that) We can approve pictures of ourselves etc. Lie about job etc, who you are to some extent…. The challenge to be ourselves today.

– I want to present myself realistically, almost a ‘profile’ in a document.

Investigate and interrogate and visualise myself/ info

Compile life/happens to you… summary of me/year

From: http://vimeo.com/70340564


Annual Report

With my idea of creating a ‘Publication of Me’, I thought about the idea and format of an Annual Report. Like how companies sell themselves, including financial reports and showing what they are etc, I could do the same, with me!

I didn’t know much about Annual Reports, so I researched a bit about them…



1. An annual publication that public corporations must provide to shareholders to describe their operations and financial conditions. The front part of the report often contains an impressive combination of graphics, photos and an accompanying narrative, all of which chronicle the company’s activities over the past year. The back part of the report contains detailed financial and operational information.

2. In the case of mutual funds, an annual report is a required document that is made available to fund shareholders on a fiscal year basis. It discloses certain aspects of a fund’s operations and financial condition. In contrast to corporate annual reports, mutual fund annual reports are best described as “plain vanilla” in terms of their presentation.

1. It was not until legislation was enacted after the stock market crash in 1929 that the annual report became a regular component of corporate financial reporting. Typically, an annual report will contain the following sections:
Explanation:-Financial Highlights
-Letter to the Shareholders
-Narrative Text, Graphics and Photos
-Management’s Discussion and Analysis
-Financial Statements
-Notes to Financial Statements
-Auditor’s Report
-Summary Financial Data
-Corporate Information2. A mutual fund annual report, along with a fund’s prospectus and statement of additional information, is a source of multi-year fund data and performance, which is made available to fund shareholders as well as to prospective fund investors. Unfortunately, most of the information is quantitative rather than qualitative, which addresses the mandatory accounting disclosures required of mutual funds.

Why Annual Reports are important to you:

An annual report can give you a lot of important information about a company. When you’re a regular stockholder, the company sends you its annual report…

You need to carefully analyze an annual report to find out the following:

  • You want to know how well the company is doing. Are earnings higher, lower, or the same as the year before? How are sales doing? These numbers should be presented clearly in the financial section of the annual report.
  • You want to find out whether the company is making more money than it is spending. How does the balance sheet look? Are assets higher or lower than the year before? Is debt growing, shrinking, or about the same as the year before?
  • You want to get an idea of management’s strategic plan for the coming year. How will management build on the company’s success? This plan is usually covered in the beginning of the annual report — frequently in the letter from the chairman of the board.

Your task boils down to figuring out where the company has been, where it is now, and where it’s going. As an investor, you don’t need to read the annual report like a novel — from cover to cover. Instead, approach it like a newspaper and jump around to the relevant sections to get the answers you need to decide whether you should buy or hold on to the stock.

Why do we need an annual report?

Annual reports can:

  • communicate not just your activities, but your accomplishments during the past year;
  • convince existing supporters that their funds are being well spent and help you raise money by attracting new donors;
  • educate community leaders and influential decisionmakers about your work on important issues;
  • recognize special people including donors and volunteers; and
  • serve as a historical record of your progress.

Colors Collector

Issue No. 79 / 147 234 – Winter 2010 / 2011

I began looking at how people collect objects, usually because they have some value to them and this idea led me to finding this magazine and using it for research into the subject. Here are some interesting quotes from the magazine that link to my project/ideas:


Introduction –

The word ‘collector’ is used for a person who regroups and catalogues objects linked to a theme. They can be everyday products – industrial or natural – or even works of art.

… a common object – an item – that by its particularity, rarity or what it represents becomes an extraordinary product that should be looked at with particular attention and/or be collected.


There’s an intense & perverse identification that occurs between people and their things. Design Critic. (Cristina Morozzi) –

There’s an intense and perverse identification that occurs between people and their things. The things we love and collect tell our stories truthfully. Words can be guarded and false; things, on the contrary, are honest. They cannot lie. They tell our stories, despite us…by displaying them [we] expose [ourselves].


With collections it pays to be a little bit mad. Design Critic. (Pierre Doze) –

The volume and variety of information and products that fill our daily lives is constantly growing. Whether virtual data or solid objects, we seem to accumulate them almost despite ourselves.


colors collector2colors collector colors collector3


Source: The magazine itself




Thirty Pieces of Silver

Cornelia Parker – 1988-9

Thirty Pieces of Silver 1988-9 by Cornelia Parker born 1956 Thirty Pieces of Silver 1988-9 by Cornelia Parker born 1956

This installation piece included over a thousand silver objects, including plates, spoons, candlesticks, trophies, cigarette cases, teapots and trombones. They were crushed and arranged into disc shaped groups, suspended a foot from the floor by fine wires. The title relates to the biblical story when Judas Iscariot betrayed Jesus for thirty pieces of silver.

Cornelia Parker wanted to change the objects meaning, visibility, worth and by flattening them she did this literally. She thought that the silver had more potential when crushed and their everyday meanings had gone. This piece is about materiality and anti-matter.

From: TATE

– This piece has made me think about objects in a different way. How deforming them can give them a different, but still notable meaning.

Michael Landy – ‘Breakdown’

Man ‘destroys’ life for art

Michael Landy is an installation artist who  got rid of everything he owned for his exhibition in 2001 called ‘Break Down’. He shredded or granulated things from socks to family photographs, leaving him with no possessions for the sake of ‘art’. The reason for the piece being an examination of society’s romance with consumerism.

The title isn’t just about the breakdown of the objects in Michael Landy’s life, or the breakdown of the materials that create them, but it also reflects the emotional breakdown Landy will face.

He made an inventory of everything he owned, from socks to cds, even his car, amounting to 7,006 objects and 10 people were needed to assist in the destruction. Landy didn’t just destroy everyday objects, he also got rid of his valuable art collection too.



Michael Landy’s inventory of his possessions also included every item of furniture, every book, every piece of food, every cat toy, taking three years to complete the final inventory, containing 7,227 items. They were classified into 10 categories: Artworks, Clothing, Equipment, Furniture, Kitchen, Leisure, Motor Vehicle, Perishables, Reading Material and Studio Material.

He used a large bespoke machine and with a team of people reduced every object to shredded or granulated material. It was on display for two weeks in former C&A store on Oxford Street, London, described as ‘Landy’s consumer nightmare’.

From: Art Angel


Once complete, Landy said: “When I finished I did feel an incredible sense of freedom,” he says, “the possibility that I could do anything. But that freedom is eroded by the everyday concerns of life. Life was much simpler when I was up on my platform.”

From: The Guardian




The Guardian


breakdown michael landy

From: http://spyridongiasafakis.blogspot.co.uk/p/research-paper.html



– Sounds like Michael Landy did an extreme spring clean of his life, perhaps a way to free himself from the consumerism that we are all drawn to. He wasn’t just getting rid of his possessions, but things that define who he is, a part of his identity, gone.

– This links to the theme of collecting and holding on to things we don’t need, but value.

– But did Landy go too far in destroying other artists works? Was this experience really freeing or restraining?