What is Exhibition Design?

‘the focus is on collaboration; the balancing of space, object and information; the subtle integration; and the role of the audience’

This is the direction exhibition design is developing in and all these things are important for successful exhibition design.

It can involve more than one design discipline and to varying degrees, including:

  • architecture
  • interior design
  • environmental design
  • print graphics

It can also involve electronic and digital media, though the use of:

  • lighting
  • audio
  • mechanical interactions &more

Environments have the power to import and interpret information, involved an audience and influence their understanding.

‘Multilayered communication’ can also be used, helped by creating experiences in real time, utilising space, movement and memory.

To deliver a good narrative these techniques should be used.

It is impossible to communicate well and effectively if you don’t know who you are talking to. All these things should be taken into consideration and impact how information is received, processed and understood:

  • personal history
  • cultural background
  • gender
  • age
  • ability
  • learning styles

(To do this well I must identify my audience straight away)

Good experience design also incorporates passive storytelling, interaction and engagement.

– All these things are important to create a good piece of experience design and I will consider them all in my own piece.


  • ‘What is Exhibition Design’ by Jan Lorenc, Lee Skolnick and Craig Berger. (Roto Vision, Switzerland, 2007)

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